California car for 100% TobeUs

California car toy
Homage to sunlight, ocean, RHCP & Omami
Project for 100% TobeUs

TobeUs is a project of Milanese designer Matteo Ragni that became a traveling exhibition. А project born among friends, grew up to involve the most renowned designers in the world such as Jayme Hayon, Barber Osgerby, Campana brothers, Marsel Wanders, Matali Crasset etc. Hundred international designers, amongst the most important in the world, accepted to play with TobeUs, creating a unique collection of hundred wooden cars, designed with fantasy, simplicity and the wish to give a message of sustainability and happiness to both adults and children.

The exhibition 100% TobeUs went to Moscow, after Milan, Toronto, New York and Bolzano. In addition to the 130 wooden toy cars conceived by internationally renowned designers and interpreted by 10 equally famous illustrators, the 100% TobeUs collection gets now enriched by 10 new models, made of birch wood, designed by Russian designers and manufactured by Verstak, a local expert craftsman.

TobeUs opening at the Polytechnic Museum: an exhibit curated by Katerina Kopytina.